Craig Sargent is a strategic and channel partnerships professional currently serving as the Manager of Channel Sales & Partnerships at DataCandy since 2025. Previously, they held roles such as Senior Manager of Partnerships & Business Development at The Source, where they drove revenue growth through new project and partnership concepts, and Consumer Cross-Sell Marketing Manager at Bell, focusing on marketing tactics to enhance wireless penetration. Craig also served as an Infantry Sergeant in the Canadian Armed Forces Reserves, managing soldiers in challenging environments. Their career began with various positions at Virgin Mobile Canada, where they executed communication strategies and developed on-brand content for retail channels. Craig earned a Bachelor of Arts Honours in Criminology from York University from 2010 to 2015.
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