About DataDriven

DataDriven is a global research and advisory firm that blends data, AI, and human insight to help technology and HR organizations make smarter, faster, and more culturally aware decisions.

We deliver research-based strategy, marketing, sales and partner enablement, thought leadership, and content programs that drive real business outcomes. Our expertise includes market sizing, forecasting, vendor evaluation, and go-to-market enablement across global Hi-Tech and HR industries.

At the heart of our work is the belief that every decision should be data-driven and human-informed. We empower technology leaders, providers, and their partners to communicate effectively, differentiate meaningfully, and lead with confidence.

DataDriven’s team has delivered hundreds of original research reports and executive programs for global leaders including AWS, Fujitsu Global, AISA, OneAffiniti, ISG, Ping Identity, and Adobe. Our associates bring experience from Gartner, Frost & Sullivan, IDC, and Ecosystm, combining academic rigor with practical commercial insight.

DataDriven also designs and facilitates research-led workshops, roundtables, and keynotes that connect data, ideas, and leadership, always keeping a human in the loop.

For founder updates and posts, follow Craig Baty: https://www.linkedin.com/in/craigbaty/


DataDriven

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DataDriven

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