Lorena Flores

Lorena Flores is an accomplished professional with extensive experience in commercial and marketing leadership roles. Currently serving as Jefe Comercial at Datafast since August 2021, Lorena previously held the position of Jefe de Producto y Canales Electrónicos at Banco Amazonas, where responsibilities included defining and managing credit, debit, and prepaid card product strategies. Prior experience includes Subgerente Comercial at Pycca, focusing on customer lifecycle management and market expansion, and Jefe de Planes de Lealtad y Cobranding at Banco de Guayaquil, where Lorena oversaw cobranded cards and loyalty programs. Lorena holds a Magíster en Marketing Estratégico and a degree in Ingeniería en Administración con mención en Marketing from Universidad ECOTEC.