YM

Youssef M

Lead Media Scientist

Youssef M is currently a Lead Media Scientist at Dataïads, where they focus on data-driven insights to enhance media performance. Previously, they worked at GROUPE M6 as a Chargé de performance éditoriale, where they optimized the 6play platform through user analysis and A/B testing. Their background also includes roles at France Télévisions and Facebook, where they managed performance analytics and digital marketing strategies, respectively. Youssef holds a Master's degree in Economics, Media & Digital from ESCP Europe, reflecting their strong academic foundation in the field.

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Paris, France

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