Matthew Cashmore

Matthew Cashmore is the current General Manager Asia Pacific at Datamars. Prior to this, they were the General Manager Australasia at Zee Tags from February 2012 to February 2014. Matthew has also held positions at Orica, Wickliffe Limited, and Fletcher Challenge.

Cashmore has over 25 years of experience in sales, marketing, and management. Matthew has a proven track record of achieving P&L targets and shareholder value. Matthew is an expert in operational units such as sales, marketing, production, despatch, supply chain, operations, customer service, and purchasing.

After completing a commerce degree focused on marketing and accounting at The University of Auckland, Matthew Cashmore undertook a bursary at Auckland Grammar.

Matthew Cashmore reports to Daniele Della Libera, CEO. They are on a team with Brian Zapach - VP, Pet Identification, Luca Spinosa - VP, Production, and Luca Paioni - General Manager Northern Europe.