Andrew Marsden

Andrew Marsden is a seasoned Marketing Technologist with a strong background in data analytics and strategy, currently engaged with Datamine Limited since September 2014. With over 25 years of experience, Andrew has played significant roles at Vodafone New Zealand, where responsibilities included leading a Business Intelligence Competency Centre transformation and managing analytics and campaign operations to enhance customer understanding and drive revenue growth. Additionally, Andrew contributed as a committee member in the Marketing Association Special Interest Groups focused on customer experience and digital marketing from April 2019 to June 2021. Andrew's educational credentials include a Master of Arts in Political Studies from Coventry University, obtained between 1992 and 1997.