Lan Yang

Lan Yang has a diverse work experience, starting with their current position as a Marketing Operations Manager at Dataminr since February 2022. Before that, they worked at Altasciences from 2018 to 2022, initially as a Marketing Associate & CRM Administrator and later progressing to roles such as Marketing Automation & CRM Specialist and Supervisor of Marketing Automation and System Integration. In these positions, Lan Yang managed and shaped marketing tech stack, automated consent collection and storage processes, and programmed and executed marketing campaigns across multiple channels.

Prior to Altasciences, Lan Yang worked briefly at SNBL USA, Ltd. as a CRM Administrator & Marketing Research Specialist in 2018. In 2015, they had an internship at Volkswagen Group China, where they played a role in the regional rollout of strategic DMS/CRM IT programs in the Sales & Marketing division.

Lan Yang's career began at The No.2 Hospital of Fuzhou City as a Medical Intern from 2012 to 2013. Here, they assisted in clinical works in various departments, including Surgery, Medicine, Gynaecology and Obstetrics, Paediatrics, Radiology, Traditional Chinese Medicine, and Pharmacy.

In their earlier years, Lan Yang held positions with Xiamen University, where they served as the Organization Department President of the Student Union of XMU Medical College from 2010 to 2011. Lan also held the role of Student Branch Secretary of the Medical College from 2009 to 2011, where they organized activities focused on promoting student health and knowledge exchange among branch members.

Lan Yang's education history begins with earning a Bachelor of Medicine degree in Chinese and Western Integrative Medicine from Xiamen University from 2008 to 2013. They then pursued a Master in Management (MIM) degree in the "Grande École" Program at EDHEC Business School from 2014 to 2017, specializing in Business Management. Lan Yang also obtained a Master of Science degree in Marketing/Marketing Management from EDHEC Business School from 2016 to 2017.

Additionally, Lan Yang has acquired a series of certifications to enhance their skills and knowledge in various areas. Some notable certifications include Certified ScrumMaster (CSM), Salesforce Certified Administrator (SCA), and Certified Digital Marketing Professional. They have also completed several courses and certifications in areas such as technical communication, conversational marketing, demandbase foundations, email marketing, HubSpot CMS for marketers, HubSpot reporting, inbound marketing, and Google Analytics. These certifications were obtained from institutions like LinkedIn, Drift, Demandbase, HubSpot Academy, ICAgile, Google Analytics, Salesforce, and the Digital Marketing Institute.