DataRef
Michael Long serves as the Chief Technology Officer at DataRef since February 2024, following a role as Director of Engineering at Universal Electronics from June 2022 to January 2024. Previously, Long held the position of Vice President of Seller Tools at ATG (Auction Technology Group), where responsibilities included managing technology and customer transition after the acquisition of Wavebid. As a co-founder and CTO of Wavebid from August 2011 to January 2020, Long played a crucial role in developing the technology product portfolio, guiding the startup through successful growth and exit. Earlier experience includes roles at Jostens as Senior Enterprise Architect, and various positions in consulting and technical architecture across multiple companies, beginning with Compuware as Senior Analyst. Long holds a Bachelor of Science degree in Computer Science from the University of Minnesota.
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DataRef
DataRef offers the most comprehensive and accurate used industrial machinery prices in the industry, with over 600,000 data points collected from auctions across North America. In 2023 new technology will transform DataRef from an online price guide to an information services company. With this new technology, appraisers, auctioneers, machinery dealers and financial institutions will have even more accurate and up-to-date information on used industrial machinery values. Our vision is to be the most trusted source of pricing data and analytics.