Bettina Nyquist

Bettina Nyquist is an accomplished entrepreneur and business advisor with extensive experience in the SaaS industry. As the CEO and Founder of Datasmash since June 2023, Bettina leads efforts to assist software companies in acquiring their most valuable customers. Concurrently, Bettina serves as a board member for the CBS Case Competition, which engages thousands of students globally, and for Waitly, a platform for real estate management. Previous roles include strategic and commercial advising at ZeroNorth, where Bettina supported the green transition in shipping, and advisory work at Dewberry for B2B SaaS companies. Bettina's early career featured leadership positions at TwentyThree™, where significant growth initiatives were executed, alongside freelance consulting in strategy and product development for various organizations. Bettina holds a Master's and a Bachelor's degree in economics from Copenhagen Business School.