Alison Watson

Alison Clarke Watson is an Associate Director at Datassential, bringing nearly twenty years of experience in marketing research, particularly in qualitative and quantitative methods focused on the food and beverage industry. Alison's quantitative expertise includes survey design, data analysis using SPSS, and advanced analytics, while qualitative skills encompass interview conduction and report generation. Having held previous roles as Group Manager and Senior Account Manager at Datassential, along with positions at Maritz Research and Inform Research & Marketing, Alison is skilled in project management, client communications, and budget oversight. Alison earned a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Illinois at Urbana-Champaign.