Colleen McClellan

Colleen McClellan is an accomplished executive with extensive experience in customer experience and product innovation. Currently serving as Chief Customer Officer at Datassential, McClellan has held various leadership roles including Vice President of Customer Experience and Regional Director since October 2015. Prior to that, McClellan was Managing Director at McClellan Marketing & Strategy Consulting, focusing on business development and customer insights. As a co-founder of Vivanda Inc., McClellan developed the patented FlavorPrint® technology for personalized eating experiences. Previous positions at McCormick involved product development, marketing strategy, and innovation management. Academic contributions include teaching marketing courses at Loyola University Maryland. McClellan holds an MBA in International Business, an MS in Information Technology, and a BS in Neurobiology and Physiology.