Lisa Luu

Global Director of GTM at Datatonic

Lisa Luu has a diverse range of work experience in various roles and industries. Lisa is currently the Global Director of GTM at Datatonic, where they lead cross-functional teams in marketing and partnerships to scale the business's commercial success and drive new client acquisition. Prior to this, they were the Head of Channel Sales & Marketing at Datatonic, where they played a key role in building an ecosystem of technology and partners and amplifying brand awareness.

Before joining Datatonic, Lisa was the Global Head of Insights at Hitwise, where they managed a global insights team and was responsible for go-to-market strategy and thought leadership content. Lisa achieved significant growth in marketing-sourced new business leads, ROI on new business opportunities, and downloads per report. Lisa was also a regular speaker at industry conferences and key spokesperson at company events.

Lisa's earlier experiences include roles as the Head of Consumer Insights at Au Coeur du Luxe and as a Pricing Strategy Consultant at Pricing Insight. Lisa began their career as a Graduate Analyst at Pricing Insight.

Lisa Luu attended Monte Sant' Angelo Mercy College, where they achieved a UAI of 99.25% and was awarded the All Rounder's Award. Lisa then pursued a Bachelor of International Studies from the University of Sydney from 2007 to 2009, with a major in Economics & Politics. In 2009, they completed a semester in International Politics & Economics at the University of Leeds. Additionally, Lisa has obtained certifications in Business Transformation with Google Cloud from Coursera in April 2020, The Complete SQL Bootcamp from Udemy in March 2020, and Real-time Advertising Fundamentals from Quantcast in January 2017.

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