Philip Melson currently serves as the Head of Customer Success at Datavations, focusing on optimization solutions for suppliers in the building materials and home improvement sectors. Prior experience includes roles as Director of Retail Media Performance & Data Strategy at Roundel, where leadership of analytics and data strategy supported various brand clients. Philip also led the global Retail Advisory & Consulting practice at Fractal, aiding clients in their digital transformation efforts. A notable tenure at NielsenIQ involved advising retail technology start-ups and driving growth for Fortune 100 retailers in analytics and strategy. Philip's career began at The Nielsen Company, where contributions spanned multiple leadership roles in retail strategy and analytics, including significant partnerships with Walmart. Philip holds a Bachelor of Arts in Business with a Marketing concentration from Catawba College and an MBA in General Business from Wingate University.
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