Luana Longo is currently the Head of Services & Products at Datawizard, where they develop and lead digital health offerings in the Italian market. With a background in pharmacology and over ten years of experience in digital health, they previously managed the innovative e-health platform Pharmawizard. Luana has also directed the launch of PharmaNow, Italy's first pharmacy e-commerce integrated with major welfare circuits, reaching millions of users. Educated in pharmaceutical chemistry and advanced drug development, Luana is committed to creating empathetic and data-driven healthcare experiences.
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