Hans Martin Bauer is the Head of Sales and Business Development for Digital & Print Solutions at DATEV eG, a position held since 2019. With extensive knowledge of market conditions in taxes, accounting, payroll, and related IT solutions, they have demonstrated strong competencies in leading sales and consulting divisions, including on an international level. Prior to this, Bauer held various leadership roles at DATEV, including Head of Department for International Markets and Head of Consulting for CPAs. Bauer earned a Diplom-Kaufmann in Business Administration from Friedrich-Alexander-Universität Erlangen-Nürnberg, where they studied from 1980 to 1985. Additionally, they gained experience in Unternehmensplanung at the same university from 1986 to 1989.
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