Katharina Schmidt has extensive experience in shopper experience and retail performance, having served in various managerial roles at GfK from December 2016 to June 2018, including Manager Shopper Experience & Retail Performance, Teamlead Advanced Solutions, and Consultant in Brand and Communications Research. Currently, Katharina leads the DATEV Bildungspartner Team as of January 2023. Katharina holds a Bachelor of Arts in Sozialökonomie and a Master of Science in Marketing, both from FAU Erlangen-Nürnberg.
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