Simone Wastl

Simone Wastl is a Member of the Executive Board and Head of Corporate Communications at DATEV eG. In this role, they focus on integrating marketing and communications to drive digitalization, agility, and transformation within the organization. With a rich background in brand management and strategic consulting, they have held leadership positions at BBDO Worldwide, Kirchner + Robrecht, Deutsche Post, and SEB AG. Simone's approach to leadership emphasizes the importance of brand values—partnership, performance, leadership, and trust—as central to effective organizational change.