Joanna Scherer

Joanna Scherer is an experienced marketing professional with a strong background in the health and life sciences sectors. Currently serving as Senior Director of Marketing at datma since August 2023, Joanna previously held the position of Director of Marketing at Serimmune Inc. from March 2021 to August 2023, where responsibilities included implementing marketing strategies and overseeing promotional projects. Joanna has also operated as an Independent Marketing Consultant, providing services to clients in genetics and molecular diagnostics, and has consulted for PierianDx, focusing on product marketing for oncology products. Previous roles encompass Vice President of Marketing and Business Development at Little Dragon Digital, Senior Product Manager for Women's Health at American Pathology Partners, and Women's Health Specialist at QIAGEN. Joanna holds a BA in Marketing Management from Hillsdale College and completed a program at General Assembly in 2018.