Marta Rabal

Content Marketing at Dawa

Marta Rabal has a diverse background in copywriting, content management, and digital strategy. Marta began their career in 2011 as an Account Executive Assistant at Gablons Comunicacion y Relaciones Publicas, where they worked on communication campaigns for fashion and technology clients. Marta also handled press releases, press kits, and maintained a database of contacts. In 2012, they worked as a Community Manager and Content Writer at ACPG premsa gratuïta i mitjans digitals, providing support to the press department and translating texts for the news section of the website. Marta also managed the daily newsletter and communicated with journalists. Marta then worked as a Copywriter for Boutique Secret, a startup selling products for mothers and babies through flash campaigns. Their responsibilities included writing persuasive product descriptions, editing images, and coordinating campaigns. Marta also gained experience as an Account Executive Assistant at Ulled, where they drafted press releases and press kits, managed media databases, and maintained daily contact with journalists. From 2013 to 2014, they worked as a Content Manager and Customer Service representative at Grupo Expofincas, focusing on the content of property listings on various websites and providing customer support. Marta then joined HelpMyCash as a Content Writer and SEO specialist in 2015, where they wrote and optimized finance-related blog posts, specifically on mortgages. Marta ensured keywords ranked highly on search engines. In 2016, they became a Content Manager at MeQuedoUno, overseeing web content for multiple campaigns and working on newsletter texts. Marta then joined Pro. Agencia Creativa in 2017 as a Copywriter and Digital Strategy specialist until 2021. Most recently, they have been working as a freelance Creative Copywriter, Transcreation specialist, and UX Writer since 2019, collaborating with advertising agencies and various companies to create persuasive and engaging content across different themes such as tourism, gastronomy, travel, lifestyle, beauty, HR, and languages.

Marta Rabal attended the Universitat Abat Oliba CEU from 2008 to 2012, where they obtained a Licenciatura en Periodismo. Their field of study during this time is not specified. In addition to their degree, Marta Rabal also pursued additional certifications in copywriting and marketing digital. Marta completed the "ABC del copywriting" course at the Escuela de Copywriting, the "Adopta un copywriter" program at Big Bang Conversion, and the "Curso Marketing Digital" at IAB. The specific months and years when they obtained these certifications are not provided.

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Timeline

  • Content Marketing

    April, 2023 - present