Raheel Hashmi

Raheel Hashmi is an experienced marketing professional currently serving as the Group Marketing Manager at Dawlance Group of Companies - Arcelik A.S. since October 2015. In this role, Raheel oversees marketing and corporate communications for Brand Dawlance, leading a team to create effective communication platforms and developing go-to-market plans in collaboration with product teams. Responsibilities include devising marketing budgets, managing PR, and executing the digital strategy, along with overseeing mobile application development. Previously, Raheel held positions as Account Director at Ogilvy & Mather for Mondelez (KRAFT food) and Unilever, and as Assistant Manager Marketing at Western Union. Raheel’s career also includes extensive work with LOWE & RAUF, where multiple campaigns for Unilever and other brands were successfully launched. Raheel holds an MBA in Marketing and Advertising from the Institute of Business Management Karachi (IoBM).