Matthew Clary is an experienced marketing analytics professional currently serving as Head of BI Marketing at Flutter UK & Ireland since April 2024, alongside an advisory role at Day1Data. Prior experience includes positions such as Senior Marketing Analytics Manager at FARFETCH from May 2022 to April 2024, and Director of Marketing Analytics at WorldRemit from November 2021 to April 2022. Matthew has also worked at Burberry as Lead Data Scientist and held various positions at Sky, including Head of Econometrics and Managing Econometrician, from January 2015 to December 2020. Earlier roles include Senior Consultant at Data2Decisions and Senior Analyst at ævolve. Matthew holds an MSc in Mathematical Biology and a BSc (Hons) in Mathematics from the University of Bath.
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