Fernando Ferreira

Fernando Ferreira is an accomplished marketing professional with extensive experience in growth marketing and customer lifecycle strategies. Currently serving as the Director of the Americas Demand Center and Director of Marketing for Customer Lifecycle at Dayforce since June 2022, Fernando previously held several marketing leadership roles at PointClickCare from January 2016 to June 2022, including Sr. Manager of Growth Marketing. Earlier experience includes positions at Philips, where responsibilities encompassed channel marketing for Eastern Canada, and as a Marketing Coordinator managing diverse marketing activities. Fernando's career began at Maple Leaf Sports & Entertainment, supporting event promotions. Educational credentials include a Bachelor of Arts in History and Sociology from the University of Toronto and a Marketing Management diploma from Sheridan College.