Kara Couch

Vice President Product Marketing at Dayforce

Kara Couch serves as Vice President of Marketing for Korn Ferry Digital since January 2024, overseeing critical areas such as product marketing, partner marketing, field marketing, and demand generation. Prior to this role, Kara was Vice President of Product Marketing at Ceridian from 2020 to 2023, where significant contributions included building and transforming the Product Marketing and Competitive Intelligence teams. Kara's earlier experience includes positions as Product Marketing Leader at Workday, where leadership resulted in high customer satisfaction ratings, and Manager of Global Partner Marketing at VMware, implementing successful go-to-market strategies. Previous roles at EMC and Greenfield Online also highlight a strong track record in sales and marketing management, supported by a Bachelor’s degree in Business with a Marketing Concentration from San Francisco State University.

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