Seena Arafat

Seena Arafat is a Competitive Intelligence Marketing Specialist at Dayforce, responsible for monitoring competitor activities, maintaining a comprehensive competitive intelligence database, and producing detailed reports and sales enablement materials. With prior experience as a Product Marketing Associate at Planet DDS, Seena contributed to revenue growth and developed extensive competitive analysis and marketing materials. Earlier roles include Competitive Marketing Specialist Intern at Gelia, where Seena provided strategic recommendations based on competitor analysis, and Marketing Analyst at Issuer Direct Corporation, focusing on market research and competitive benchmarking. Seena began a career as a Competitive Intelligence Analyst at Fellow, emphasizing customer needs and competitor insights. Educationally, Seena holds a Bachelor of Business Administration in Marketing and Business Analytics from North Carolina State University.