It started with a young woman who saw a problem, then had an idea. That idea would evolve into a solution, and that solution would become the foundation of Dayla Arabella, Inc.

For years, Dayla Arabella Santurri witnessed small to mid-size nonprofit organizations fall victim to the same event and public relations obstacles that were easily navigated by her fortune 500 clients. She often lamented the lack of scalable service providers to deliver those much-needed services to nonprofits with operating budgets under seven figures.

Still in her 20s and thriving in the corporate world, Dayla Arabella became known for her side hustle, a pro bono “help desk” that would provide pivotal advice to nonprofits struggling with fundraising, event strategy, and public relations campaigns. Dayla realized these small yet mighty teams did not have the bandwidth to do the work they needed to do, nor could they afford a consultant worthy of their stripes who could offer advice and develop and execute a plan.

While helping these organizations flourish and developing the skills she is known for today as an Event Architect and Media Strategist, Dayla realized this was her true calling and Dayla Arabella Inc. was born. 

Providing nonprofits with a full slate of public relations, talent scouting, and event coordination services meant bringing together a team of like-minded, philanthropic-natured vendors who embraced a shared mission, a greater goal, and a kinder way of doing business. And that is just what she did.

Organizations from around the country gravitated to Dayla’s budding company, spanning the arts, health equity, higher education, and social justice sectors. Since those early days, Dayla Arabella’s work around the globe has made headline news and received national recognition from BizBash, American Women in Media and others.

Dayla Arabella Inc.

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