Don Simpson, MBA, is a senior data and analytics leader with over 15 years of experience in marketing, management consulting, and business analytics. Currently serving as the Director of Business Intelligence at DaySmart, Don directs the company's data analytics strategy and leads a team of analysts. Previously, Don held various roles at notable companies including CB Richard Ellis, Kraft Foods Group, and IRI. They have a BSBA in Marketing from the University of Arizona and an MBA in Marketing & Entrepreneurship from Arizona State University. Don is recognized for their strategic insights and passion for developing team members’ skillsets.
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