Michael Ridout

Michael Ridout currently serves as the EVP of Combat Sports & New Business at DAZN, a position held since May 2024. Previously, Michael spent over a decade at IMG Media, where responsibilities included media sales to the UK broadcast market and managing key client relationships, notably within the UFC and global boxing events associated with Frank Warren. Michael's career at IMG Media included titles such as Vice President and UK TV Sales & Client Services Director, alongside earlier roles as Senior Account Manager, Account Manager, and Account Executive. Education credentials include a BSC Honours degree in Sport & Exercise Science from the University of Birmingham, obtained between 2003 and 2006, preceded by schooling at Merchant Taylors, Northwood.