Herzon Carranza

Herzon Carranza is a Design Manager at DD360 with experience in digital product design for sectors including telecommunications, banking, fintech, and proptech. They previously worked at BBVA in User Experience, leading customer conversion projects across various banking sectors and enhancing the integration of new visual options in a global credit card application. Prior to this, Herzon served as Head of UI/UX at Totalplay, where they improved user experiences across internal systems and external platforms, significantly increasing lead conversion rates. Herzon holds a degree in Graphic Communication Design from UAM and has furthered their education with a course in Design Thinking for Innovation from the University of Virginia.