Sergio B. is a seasoned advertising professional with 20 years of experience, currently serving as the Vice President of Strategic Planning at DDB Mexico. They began their career as a Creative Copywriter at Vale Euro RSCG and later pursued a Master’s degree in Strategic Design in Madrid. Sergio has held various roles, including Chief Creative Officer at Kreativeco and Head of Strategic Planning at Pico Adworks. They have cultivated expertise in strategic planning and innovation, playing a key role in shaping advertising campaigns throughout their career.
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