Aida Diaw

Aida Diaw is a seasoned business manager with extensive experience in marketing and operational leadership across multiple industries. Currently serving as the Managing Director for DDB in Côte D'Ivoire since May 2018, Aida oversees daily operations, P&L management, and employee performance while driving client relations and financial growth strategies. Prior experience includes a role as Spirits Marketing Manager at Diageo, where Aida led the brand portfolio for renowned spirits, and as Cluster Brand Manager at The Coca-Cola Company, managing marketing strategies across several West African countries. Aida's career also includes positions focused on business development and commercial management, beginning as an Account Executive at SDV Group. Educational background includes an Associate Degree in Tourism from the Institut Supérieur de Tourisme in Tangier, Morocco.