Alicia Berman

Alicia Berman is a Senior Account Director with 10 years of international experience across the UK, Australia, and the Middle East, including extensive work in Saudi Arabia and the wider GCC. With a strong track record in growing high-value audiences and delivering culturally intelligent campaigns, Alicia has led brand and campaign strategies for high-profile projects, including NEOM’s Shushah Island and the rebranding of Virgin Money. They specialize in building strategic partnerships and creating brand experiences that resonate globally while maintaining local relevance. Currently, Alicia is seeking to apply their creative leadership and regulatory fluency in an organization that values performance and purpose.