Cassandra Smith is a seasoned professional in strategic planning and brand strategy, currently serving as Group Strategy Director at DDB since February 2025. Prior experience includes roles at FCB Chicago as VP and Director of Strategic Planning, as well as positions at OKRP, where Cassandra held titles such as Associate Director of Brand Strategy and Sr. Brand Strategist. Previous experience also includes account and sales roles at Juice Interactive and National CineMedia, as well as an early position as Jr. Account Executive at HMDG. Educational qualifications include a Master of Arts in Comparative Literary Studies from Goldsmiths, University of London, and a Bachelor of Arts in English and Communications from Concordia University Chicago.
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