Kiara Utrera is a seasoned strategic researcher currently working at DDB since June 2024, where responsibilities include leading research projects to derive market, consumer, and cultural insights for brand positioning. Previously, Kiara served as Culture Lab Coordinator at DDB Latina since April 2014, providing market research for major brands such as McDonald’s and PepsiCo, and also held the role of Social Media Lab Coordinator, delivering insights through social listening. At DDB Mexico from September 2021 to June 2024, contributions included data analysis for actionable insights as a Data Strategist. Prior experience includes positions such as Strategic Planner at el taier DDBº and Social Media Manager at Screen Media Group. Educational qualifications include an Associate Degree in Advertising and Copywriting, along with a degree in International Business.
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