Naomi C.

Naomi C. is an experienced marketing professional currently serving as Associate Strategy Director and Senior Strategist at DDB since May 2021. Naomi's expertise encompasses creative development and strategy, consumer research, and campaign measurement. Prior experience includes a role at Starcom from April 2017 to April 2021 as Manager of Audience Strategy and Manager of Digital Strategy and Investment, where key responsibilities involved leading strategic planning initiatives, negotiating media proposals, and managing integrated media campaigns across various sectors. Naomi also founded and served as National Chair of CrossBoundary, a Publicis Groupe Business Resource Group, and previously worked as a Research Associate at Shapiro+Raj and as a Strategy Consultant at Leo Burnett, focusing on consumer insights and marketing strategies. Educational qualifications include a Master of Science in Integrated Marketing Communications from Northwestern University, a Post-Baccalaureate Certificate in Marketing Management from UCLA, and a Bachelor of Arts in Film, Gender & Women's Studies from the University of Wisconsin-Madison.