Pradeep Kumar M

Pradeep Kumar M serves as the Chief Data Officer at DDB since February 2022 and has been a part-time faculty member at Northwestern University since 2008, teaching courses on Marketing Measurement & Accountability, Media Economics and Technology, and Uncovering Consumer Insights. Previously, Pradeep held various leadership roles at FCB Global from February 2004 to February 2022, culminating as the Global Chief Data & Analytics Officer, where contributions included winning new business and driving data strategy. Pradeep also served as the first Global Data Officer, focusing on strategic data utilization and governance, and as SVP positions that advanced CRM and retail analytics capabilities while expanding team talent. Pradeep holds an MSIMC from Northwestern University, along with degrees from the Indian Institute of Management Ahmedabad and Cochin University of Science and Technology.