Adele Hooton

Adele Hooton has extensive experience in visual merchandising within the luxury goods sector, currently serving as Head of Visual Merchandising at De Beers Diamond Jewellers since January 2012, where responsibilities include the implementation of the brand image across Europe, the US, and Japan, alongside managing strategic global projects. Prior to this role, Adele worked at Parfums Christian Dior as Events Merchandising Manager, overseeing brand representation for in-store events in the UK and Ireland from August 2008 to February 2012. Adele's career in visual merchandising began at L'Oréal, where roles included Assistant Visual Merchandising Manager and Visual Merchandising Executive from April 2004 to August 2008, focusing on maintaining brand integrity in retail environments. Adele holds a BA Hons in French & Italian from the University of Leeds, completed in 2003.