Alejandro R. serves as the Subdirector de Transformación Digital, Industria 4.0 y Analítica Avanzada at Grupo DEACERO since September 2022 and is the CEO & Owner of Consultoría en Actualización de Ingeniería e Informática, S.A. de C.V., which specializes in IT services and commercial solutions for Retail businesses. Alejandro has extensive experience at HEINEKEN MÉXICO from 2003 to 2022, where various roles included Digital Product & Technology Development and Technology Development Services and Architecture Manager, focusing on enterprise architecture and innovative technology solutions. A background in project management spans multiple companies, with key achievements in business process improvements and the implementation of IT solutions across various sectors. Alejandro holds multiple advanced degrees, including an MBA and a Master of Technology, and possesses certifications in business process management and artificial intelligence.
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