Grupo DEACERO
Alejandro R. serves as the Subdirector de Transformación Digital, Industria 4.0 y Analítica Avanzada at Grupo DEACERO since September 2022 and is the CEO & Owner of Consultoría en Actualización de Ingeniería e Informática, S.A. de C.V., which specializes in IT services and commercial solutions for Retail businesses. Alejandro has extensive experience at HEINEKEN MÉXICO from 2003 to 2022, where various roles included Digital Product & Technology Development and Technology Development Services and Architecture Manager, focusing on enterprise architecture and innovative technology solutions. A background in project management spans multiple companies, with key achievements in business process improvements and the implementation of IT solutions across various sectors. Alejandro holds multiple advanced degrees, including an MBA and a Master of Technology, and possesses certifications in business process management and artificial intelligence.
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Grupo DEACERO
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Deacero is strongly committed to a sustainable strategy of growth that benefits our company, the environment, our employees and the communities in which we operate. We are a fully integrated company with an infrastructure for recycling, processing waste, steel mills, finished product plants and distribution centers. We currently serve diverse industries and markets with a presence in Mexico and in over 20 countries including the United States, Canada, Guatemala, Chile, Colombia, Costa Rica, Peru, Spain and the United Kingdom. At Deacero, our sustainability initiative is the guiding principle to all facets of our operation, which generates social, economic and environmental value to everything we do. The company owns sustainable developments in advanced technology for steel recycling facilities and its transformation to finish products, while always meeting ASTM and other international quality standards. We are more than 8,000 employees operating in 21 Recycling Centers, 3 Steel Mills, 15 Steel Wire Facilities and 1 Research & Development Center.