Grupo DEACERO
Roberto Tenorio is a seasoned marketing professional with extensive experience in managing marketing and sales operations, particularly in the USA and Latin America. Currently serving as the USA Marketing and Sales Operations Sub-Director at Grupo DEACERO since November 2006, Roberto oversees various marketing projects, including branding, product promotion, and market research. Prior to this role, Roberto held positions as Corporate Marketing Manager and Market Research Coordinator at Deacero, where responsibilities included developing research studies and analyzing market potential. Earlier experience includes a Market Research Coordinator role at Grupo Senda. Roberto holds an M.B.A. in Management from EGADE and a degree in Marketing from Tecnológico de Monterrey.
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Grupo DEACERO
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Deacero is strongly committed to a sustainable strategy of growth that benefits our company, the environment, our employees and the communities in which we operate. We are a fully integrated company with an infrastructure for recycling, processing waste, steel mills, finished product plants and distribution centers. We currently serve diverse industries and markets with a presence in Mexico and in over 20 countries including the United States, Canada, Guatemala, Chile, Colombia, Costa Rica, Peru, Spain and the United Kingdom. At Deacero, our sustainability initiative is the guiding principle to all facets of our operation, which generates social, economic and environmental value to everything we do. The company owns sustainable developments in advanced technology for steel recycling facilities and its transformation to finish products, while always meeting ASTM and other international quality standards. We are more than 8,000 employees operating in 21 Recycling Centers, 3 Steel Mills, 15 Steel Wire Facilities and 1 Research & Development Center.