Like most great ideas DealCraft™ started with a conversation in a bar!

Working in sales and the sales training industry had given us insight into a disturbing pattern. Firms were investing time and lots of money developing their sales teams. The methodology was sound. The training was good. Yet the results gradually faded. 

When generative AI became accessible, the opportunity came into focus. We had the technical knowhow as we had years of hands-on experience designing, building and testing neural networks and working with large language models and agentic systems.

We were, also, living the same problem firsthand. We had a growing digital transformation agency and could see the gap between knowing what disciplined selling looked like and having the systems to make it happen consistently. When the conversation started, it quickly became clear this was more than an idea. A first version was built and tested in real commercial conditions, including within the agency itself.

DealCraft was born on the premise that the answer had to be grounded in how selling actually works, not in what technology could do for its own sake. We built DealCraft because we have lived the gap and understand the impact and opportunity.

DealCraft is your specialist AI sales co-worker for complex B2B selling. It handles the analytical and preparatory work across every stage of the sales cycle. Researching buyers, mapping stakeholders, constructing insight-led messaging, qualifying opportunities, and preparing the follow-up after every conversation. All of it grounded in your own value-proposition and drawing on the principles behind the world's most widely used sales methodologies, such as MEDDICC, Challenger, SPIN, McKinsey’s SCR Framework (Situation-Complication-Resolution), and Miller Heiman. 

It enables your whole team to think and act like the best salesperson on the planet - on every deal, at every stage, with every buyer.

DealCraft.ai

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DealCraft.ai

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