Edgar Baum

Edgar Baum is the Founder and CEO of Avasta Incorporated, a company specializing in management consulting, customer insights, and financial data analytics since January 2019. In addition to this role, Edgar serves on the Advisory Board for DealEngine, focusing on AI and risk modeling, and contributes to iVirtual Technologies. As a Course Developer and Graduate Lecturer at the University of Toronto School of Continuing Studies, Edgar created a unique post-graduate course on "The Finance of Brand Management." Edgar's extensive experience includes advisory roles with the Marketing Accountability Standards Board and the Forbes Marketing Accountability Initiative, as well as past leadership positions at Strata Insights Inc. and Brand Finance. Edgar holds a BA in Mathematics, Fine Art History, and Philosophy from the University of Toronto and has completed a comprehensive leadership development program at Landmark.