Dealer Ignition is the automotive marketing agency behind Diablo AI — the autonomous AI sales platform built to close the lead conversion gap that costs dealerships billions every year.

We manage $5M+ in annual advertising for 19 active dealership clients across BC. We run Google, Meta, and OEM co-op campaigns. We build the strategy, the creative, and the data infrastructure that connects every ad dollar to a sold unit.

And we built Diablo AI because we kept watching what happened after the leads came in.

90 to 95 percent of dealer leads never get properly followed up on — while dealers spend $20,000 to $100,000 a month to generate them. First calls go unanswered. Second calls happen days later. Customers move on. The dealer keeps spending.

Diablo AI fixes that. It responds to every inbound lead immediately — 24 hours a day, 7 days a week — with conversations that qualify the buyer, handle objections, and book appointments. When a human rep takes the handoff, they already know exactly what the customer wants.

Because we run both the advertising and the AI follow-up for our clients, we operate with something no other automotive AI company in Canada has: a closed loop from the ad dollar that generates a lead to the sold unit at the end of the process.

We are based in Metro Vancouver, BC, with team presence in Montreal. We work with dealerships across Western Canada and are expanding into the United States.

Every customer touchpoint is a sales opportunity. We make sure none of them get missed.

Dealer Ignition

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Dealer Ignition

Org chart

Teams

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