Dealerwing is a data first, AI driven marketing platform built specifically for franchised automotive dealerships.

We help dealers increase service retention, grow customer pay revenue, and eliminate wasted marketing spend by solving the problem most platforms ignore: data integrity.

In today’s environment, AI is everywhere. But AI is only as powerful as the data behind it. Dealerwing’s proprietary data cleansing and validation system aggregates DMS, OEM, and conquest data into a unified, validated customer profile. Duplicate records, incorrect ownership, missing RO history, and fragmented customer numbers are identified and corrected before any marketing decision is made.

From that foundation, we create a customized UIO, Unique Identifier for Operations, tailored to each dealership’s PMA. Our CruiseCTRL AI platform then identifies the highest priority, highest profit service opportunities and activates coordinated outreach across six marketing channels:

• First class direct mail
• Email
• Text
• Social media
• Phone tracking
• AI enhanced outbound calling

This omni channel approach ensures consistent messaging, accurate targeting, and measurable performance from express service and maintenance to recalls and declined service opportunities.

With over 1,000 dealerships nationwide using Dealerwing, we have a proven track record of driving service traffic and improving retention. Our OEM expertise allows us to tailor strategies by brand, market, and customer lifecycle, delivering the specific CP RO growth each dealer needs.

Dealerwing also provides next level reporting and transparent attribution. We do not take credit for every RO that walks through the door. Instead, we provide granular visibility into what is working, where it is working, and why.

Now expanding beyond service, Dealerwing is introducing AI driven Sales dashboards and Recall programs, giving dealers a unified strategy for lifecycle marketing and operational intelligence.

In an industry crowde

Dealerwing

Org chart

Teams

Offices