Calvin Lu

Calvin Lu is a growth marketer with over 8 years of experience in managing B2B and B2C paid campaigns, specializing in social and search marketing. Currently, they serve as a Senior Paid Media Manager at DealMaker, where they optimize omnichannel campaigns and lead a team of paid media specialists. In addition to their marketing expertise, Calvin is a partnered streamer on Twitch, engaging with a loyal community of over 9,000 followers since 2015. Their previous roles include positions at TikTok as a Client Solutions Manager and at Zumba as a Performance Marketing Manager, where they focused on data-driven advertising strategies to enhance campaign performance.