Martin Smyth

Martin Smyth is an accomplished marketing executive with extensive experience in leading brand strategy, product marketing, and demand generation across various industries. Currently serving as VP of Marketing at DealMaker since March 2025, Martin previously held the position of SVP of Marketing at MasterControl, where responsibilities included driving 30% year-over-year growth and achieving $100M Annual Contract Value in the enterprise SaaS and Generative AI sectors. Prior roles include SVP of Customer Experience at MRM//McCann, where responsibilities encompassed managing B2B customer experience practices for major clients, and leading strategic marketing initiatives for Verizon Enterprise Solutions. Martin's career encompasses roles at McCann Worldgroup and AT&T, and educational background includes a degree from the University of Notre Dame.