Welcome to Dear Ermina, where fashion meets the heartfelt story of four siblings united by love, determination, and a shared dream. Our brand is a tribute to our extraordinary mother, Ermina. Each collection, inspired by the very essence of our journey. It pays homage to our mother and all of her passions that have shaped our lives. 

Each collection symbolizes the depth of our familial ties and the resilience we inherited from our mother. Through each meticulously crafted garment, we invite you to explore the intertwining narratives of growth and self-expression.

In every stitch and fabric choice, you will find echoes of our shared past and the dreams that fuel us. As our mother came to America in pursuit of the “American dream,” she envisioned a future where her children would always remain close-knit, supporting one another through thick and thin.

Dear Ermina is more than just clothing; it is an invitation to be a part of our story. With each purchase, you join us in celebrating the resilience of immigrants, the power of family bonds, and the pursuit of dreams against all odds. Together, we embark on a journey that embraces the beauty of our heritage and the endless possibilities that lie ahead.

We thank you for joining us on this journey and for becoming a part of the Dear Ermina family.

Dear Ermina

Dalila Radoncic

This department oversees the vision and strategic direction of creative projects and initiatives.

Dear Ermina

Org chart

Teams

Creative Leadership

Offices