Michael B.

Michael B. is an experienced professional in digital marketing and CRM management, currently serving as a CRM Projektmanager at Decathlon Deutschland since November 2020. In this role, Michael B. leads CRM and cross-departmental projects, develops omnichannel strategies, and continuously improves CRM processes while overseeing the CRM team and coordinating with external agencies and MarTech teams. Previously, as a Marketing Manager B2B at Decathlon, Michael B. was instrumental in developing and implementing B2B marketing strategies and projects, including a new e-commerce platform. Prior to Decathlon, Michael B. worked at induux international gmbh, where responsibilities included leading SEO projects and building a CRM system. Educational qualifications include two MBAs in Digital Business Management & Leadership and Digital Management & Marketing from the Digital Business School at HfWU, along with a Bachelor of Arts in Medienwissenschaft & Rhetorik from the University of Tübingen.