Benoit Dufour

Benoit Dufour is an experienced professional in expansion and geo-marketing, currently serving as the Expansion & Geo-Marketing Manager for Decathlon UK since February 2012. With a focus on retail development strategy in Great Britain, Benoit is actively involved in site prospection and negotiation and possesses expertise in customer profiling, geo-targeting, and turnover estimation for new sites. Prior to this role, Benoit worked with Oxylane Group (Decathlon) in various capacities, including IT Purchase Negotiator and Traceability Programme Manager, where responsibilities included negotiating software solutions and ensuring compliance with quality standards. Benoit's career at Decathlon began in 1995 in Morocco, progressing through various positions in production management and procurement, demonstrating a robust background in international operations. Benoit holds a Master’s degree in Business, Management, Marketing, and Related Support Services from IÉSEG School of Management.