Decathlon was founded in 1976 in Lille, France, with a mission to sustainably make sport accessible for the many. 

Before too long Decathlon UK opened its first store in Surrey Quays, London, in 1999, to help the British population get more physically active through sport. We have since developed into a full multi-channel shopping experience, including over 40 purpose-built stores across the nation. 

As a family-owned company, we create a unique range of expertly designed products across over 70 sports that offer unbeatable value for money. Our teammates are always on hand to share their passion and trusted expertise, giving you all the sports, advice, equipment and services, you need at the most affordable prices. 

So, whether you’re a total beginner, or a regular, we’ve got it covered. 

Let’s Play UK.

Retail

Sports

Decathlon UK

Decathlon UK's headquarters in London, United Kingdom

This department oversees organizational operations and strategies to ensure effective functionality.

Management

This department provides expert guidance and recommendations in various sports sectors.

Sports Advisory

This department oversees the operation and administration of retail stores, ensuring efficient management and customer satisfaction.

Retail Management

The Customer and Operations Management team at Decathlon UK ensures a seamless shopping experience by overseeing store management, department efficiency, supply chain logistics, and e-commerce operations. They work to maintain high customer satisfaction through effective customer service, fraud prevention, and optimizing marketplace partnerships, while also driving recruitment and strategic business development initiatives.

Customer and Operations Management

The Marketing and Customer Experience Team at Decathlon UK orchestrates multi-channel marketing campaigns, enhances digital customer journeys, manages e-commerce marketplaces, and oversees customer relationship management (CRM) and loyalty programs. Their collaborative efforts ensure that customers receive expert advice and a seamless, engaging shopping experience, whether they are new to sports or seasoned athletes.

Marketing and Customer Experience Team

The Engineering and Technology team at Decathlon UK is responsible for developing and maintaining the digital infrastructure that supports Decathlon’s multi-channel shopping experience. This includes designing and implementing software solutions, managing IT operations, and ensuring seamless service delivery across all point of sale systems. By leveraging their expertise in engineering and technology, they aim to enhance customer experiences and support the company's mission to make sport accessible to everyone in the UK.

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Other teams

Sports Advisory

Retail Management

Customer and Operations Management

Marketing and Customer Experience Team

Engineering and Technology