Appoline Hubert

Marketing Data Analyst

Appoline Hubert is a seasoned marketing data analyst with a strong background in data-driven marketing strategies and analytics. Since 2017, Appoline has been with Decathlon France, where expertise in marketing data analysis is applied. Prior roles include serving as a Marketing, Digital & Data Senior Consultant at Accenture Interactive from 2013 to 2017, managing interdisciplinary teams and engaging in a variety of marketing initiatives. A tenure at PhotoBox as a Data Marketing Project Manager from 2011 to 2012 involved leveraging actionable marketing data for enhanced customer engagement and campaign effectiveness. Earlier experience as a Web Analytics Consultant/Analyst at Converteo focused on data collection and analysis to improve online customer experiences. Appoline holds advanced degrees in Innovation & Transformation from CentraleSupélec and KEDGE Business School, and a Master’s degree in Marketing & Innovation from the Technical University of Munich.

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