Corentin Vrand is the Director of Corporate Communication at Decathlon, where they lead the corporate communication strategy and manage teams across various functions, including internal communication, employer branding, and crisis communication. With over ten years of experience in retail and sports, Corentin has developed a strong expertise in corporate, internal, and event communication. They have successfully driven initiatives that promote engagement and mobilization within the organization, believing that effective communication hinges on team involvement and message authenticity. Corentin also teaches courses on internal and crisis communication at ISG Sport Business Management.
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